Burger 21 Expands Atlanta Presence With Signing Of New Franchise Agreement For Two Restaurants
Father-and-son franchisee team Dwight Pearson and Jamion Ridon plan to open two restaurants in Midtown and Sandy Springs over the next two years.
Burger 21 announced yesterday the signing of a multi-unit franchise agreement to develop two restaurants in the Atlanta area to further develop the brand's presence. Father-and-son franchisee team Dwight Pearson and Jamion Ridon plan to open two restaurants in Midtown and Sandy Springs over the next two years. Burger 21 currently has 24 open restaurants, including four restaurants across Atlanta, and approximately 20 franchised locations in development nationwide.
"We're thrilled to bring Burger 21 to the local communities in Midtown and Sandy Springs," said Mark Johnston, Burger 21 founder and president. "Atlanta has been a target market of ours since launching our aggressive growth initiative nearly five years ago, and it's great to expand our brand presence in the area with new franchise partners such as Dwight and Jamion, who bring years of foodservice experience to the business. We're confident they will bring that same success to our new restaurants in Midtown and Sandy Springs."
Local entrepreneur Dwight Pearson has significant industry experience, having worked in various positions at the restaurant-level for well-known brands such as Ted's Montana Grill, Ruby Tuesday's, Applebee's, and TGI Fridays. He and his son Jamion currently own four combination gas stations and convenient stores throughout Atlanta and wanted to re-enter the foodservice industry with a growing restaurant concept. Together, the father-son duo plan to open their first Burger 21 location in Sandy Springs by fall 2017 and a second location in Midtown the following fall.
"Jumping back into the restaurant industry was always a goal of mine, but the right opportunity never presented itself," said Pearson, Burger 21 franchisee. "After experiencing firsthand Burger 21's high-quality food and excellent customer service, I knew it was the opportunity I had been waiting for. The brand's unique concept and exceptional dining experience is truly unmatched in the better burger industry, and Jamion and I wanted to be part of the company's growth in Atlanta."
