Development

Cold Stone Creamery Enters Lebanon Marketplace

First Store to Open in Beirut

Cold Stone Creamery

Cold Stone Creamery is bringing the Ultimate Ice Cream Experience® to Lebanon, with plans to open multiple locations throughout the country over the next few years, beginning with the capital city of Beirut. Kahala Brands™, the parent company of Cold Stone Creamery, has granted MNM Investments Lebanon SAL ("MNM Investments"), part of M1 Group, the master franchise rights to Lebanon under a 10 year master franchise agreement.

"M1 Group is a well-established organization in Lebanon with a great reputation in all of its diverse business sectors, including food & beverage and retail," said Eddy Jimenez, senior vice president of international operations and development at Kahala Brands. "Moreover, its expertise in the Lebanese real estate market allows it the knowledge and experience to secure strategic locations for the Cold Stone Creamery brand and bring our premium ice cream Creations™, energetic environment, and unique culture to the country."

M1 Group is a globally recognized corporation, which owns and manages investments and subsidiaries in diverse sectors such as: telecommunications, real estate, aviation, energy, fashion, financial asset management, infrastructure and manufacturing. MNM Investments was recently established as a new division of M1 Group with the purpose of owning and operating food and beverage establishments in Lebanon and abroad that fit within its vast portfolio.

"Cold Stone Creamery is in line with our philosophy of introducing fresh, high-quality products with fun and exciting concepts to Lebanon," said Elias Salem, Cold Stone Creamery general manager. "We feel that Cold Stone Creamery offers the best in product quality and provides an amazing in-store experience that we know the Lebanese people will love."

Cold Stone Creamery has continued to make strong key moves into the international market in recent years. The international growth of Cold Stone Creamery began in November 2005 when the first international store opened in Tokyo, Japan. Today, stores are operating in over 300 international locations and in 27 countries, including the Philippines, Kuwait, India, Trinidad, Nigeria, Egypt and Indonesia. 



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