After debuting a new store concept in October 2015 located in the barbecue brand's hometown of Dallas, TX, the first Dickey's Barbecue Pit location to undertake the new concept will open April 7 in Erie, PA. The new store will offer seven slow-smoked meats and eight homestyle sides, available in customizable plates that allow each guest to decide how much and how many slow-smoked meats they want to try. Guests will be able to see the full barbecue process on display from the glass butcher-style case displaying all the fresh meats to the smoker which now plays a starring role in the kitchen located just behind the chopping block.
The new store design features a holistic sensory experience, from décor made largely of sustainably-sourced, reclaimed wood to the hand-crafted design elements highlighting Dickey's history on the walls paired with a specially curated singer/songwriter playlist heard from a Bose surround sound speaker system.
Dickey's has made great strides in sustainability with the new store model, which also includes recyclable and compostable takeout containers made of 100 percent sugarcane. Other paper products are made with post-consumer recycled fiber. The new store will also slow smoke all its meats using Dickey's proprietary wood-blend pellets, which consume 80 percent less wood and are made from a blend of hickory, cherry and other flavorful woods.
To celebrate the new store's grand opening, three guests will win free barbecue for a year at the new Erie location. Guests can enter to win using hashtag #1FreeYearofBBQ on any social media page, order online or sign up for the Big Yellow Cup Club to receive special offers and loyalty points which can be redeemed for free barbecue.
Doors open on Thirsty Thursday, when all guests will receive a free Big Yellow Cup with Dickey's new reusable travel lid and straw. On Philanthropy Friday, all proceeds from Dickey's signature potato chip sales will benefit Dickey's charitable foundation, Barbecue, Boots & Badges, which supports first responders and their families. Musician Dave Van Amburg will play from 6:00 – 8:00 p.m. on Friday. Kids eat free on Sunday as always!
"We worked on developing our new store concept for over a year, and look forward to bringing the new model outside of Dallas, Texas to Erie, Pennsylvania," says Roland Dickey, Jr., CEO of Dickey's Barbecue Restaurants, Inc. "We are glad to partner our family business with the McBrier family to serve authentic, Texas-style barbecue."
The grand opening weekend includes:
Thursday, April 7 – Thirsty Thursday – Free Big Yellow Cup with Dickey's new reusable travel lid and straw.
Friday, April 8 – Philanthropy Friday – 100 percent of potato chip sales benefit Dickey's charitable foundation Barbecue, Boots & Badges, which serves the families of first responders. Musician Dave Van Amburg will play original tunes from 6:00 p.m. – 8:00 p.m.
Sunday, April 10 – Kids Eat Free All Day!
Owner/Operators Dale and Lynn McBrier along with their son Brandon have owned franchising business Lyndal for the past 15 years. They have opened 21 Little Caesars in their franchising career and look forward to expanding their portfolio with Dickey's Barbecue Pit. "Our family business has a strong commitment to give back to the Erie community where we live and work," Lynn says. "We look forward to offering a great value for delicious, slow-smoked barbecue with friendly service in a stylish atmosphere, and hope to become a neighborhood favorite for lunch and dinner."
Dickey's Barbecue Pit is located at 3716 Liberty Street, Erie, PA 16508. The phone number is 814-868-4227.
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