Burger 21 To Open First Michigan Restaurant In Novi On April 18

Burger 21 announced today its first restaurant in Michigan will open in Novi on Monday, April 18 at 26425 Novi Road, Suite F in Crescent Plaza. Local dignitaries and members of the Novi Chamber of Commerce will join the community for a ribbon cutting ceremony at 10:30 a.m. prior to opening. In addition, the restaurant will donate 10 percent of all proceeds from the first two days of business to Parkview Elementary School.

To further celebrate, the first 100 guests on opening day will receive a free Burger 21 swag bag and one lucky guest will have the chance to win free Cheesy Burgers for a year. Novi residents can download the Burger 21 "B Loyal" mobile app, then visit the location on opening day to receive their first free Cheesy Burger, while automatically being entered for a chance to win free Cheesy Burgers for a year. One winner will be randomly selected the day after opening. To sign up, download Burger 21's mobile app from the Apple App Store or Google Play. Those guests who do not have a smartphone, can join the B21 Club to receive the latest special offers and promotions straight to their inbox.

The new Burger 21 is owned and operated by Moe and Wisal Samaha. The husband-and-wife team currently own another foodservice concept in the area and wanted to expand their business into the better-burger industry. The franchisees plan to open additional locations in the market over the next several years. To date, Burger 21 has 23 restaurants open in 12 states across the country.

"Moe and I are thrilled to open the first Burger 21 restaurant in Michigan," said Wisal Samaha. "After trying Burger 21 for the first time, we fell in love with the concept and its commitment to giving back to the communities it serves. We knew that it would be a great addition to Novi's booming restaurant scene as its extensive menu of delicious chef-inspired recipes offers something for everyone." 

Burger 21 in Novi will feature 21 unique, chef-inspired beef and non-beef burger creations, like the Tex-Mex Haystack, Spicy Thai Shrimp, Black Bean and Mediterranean Chicken. The Novi restaurant will also offer fresh salads, hand-crafted shakes, an award-winning gluten-free menu. Additionally, on the 21st of each month, the restaurant will offer a featured burger creation and signature shake available for an entire month.

Highlights of Burger 21 Novi include: 

• 50-55 new team members hired in Novi
• Approximately 2,400 square feet 
• Seating for approximately 65 customers inside the restaurant 
• Outdoor patio with seating for about 38 guests

The new restaurant will serve guests daily from 11 a.m. to 9 p.m. on Sunday, 11 a.m. to 9:30 p.m. Monday – Thursday and 11 a.m. to 10 p.m. Friday – Saturday.