The bold, bustling and boozy brunch has shape-shifted into what is being coined the "brunch boom." According to Flavor & The Menu, modernized brunch menus are expected to be the number one influence driving menu trends for 2015. Another Broken Egg Cafe, an award-winning breakfast, brunch and lunch franchise, is capitalizing on the drive behind the brunch revival, positioning itself for another year of phenomenal growth and innovation.
2014 marked a record growth year for Another Broken Egg Cafe with the opening of 15 new restaurants. As a result, the award-winning cafe was ranked among the franchise elite in Entrepreneur magazine’s 2015 Franchise 500®, climbing up the rankings 20 spots to No. 354, a noteworthy increase from the previous year. With plans for repeat growth in 2015, the company will celebrate major milestones including its first hotel location and the opening of its 50th restaurant. The welcoming lifestyle brand is well on its way to becoming the nation’s premiere destination for breakfast, brunch and lunch.
"Another Broken Egg Cafe experienced a phenomenal year of growth in 2014, and we undoubtedly will continue to ride that momentum as we prepare to enter the hotel scene, open our 50th location and roll out our new restaurant model on a national scale," said Ron Green, President and Founder of Another Broken Egg Cafe. "We have found a way to cater to all of our customers by offering the most diversified menu in our category paired with a distinctive dining experience unparalleled by others. With the brunch trend on the rise, we see nothing but incredible potential for growth as we double our U.S. footprint over the next three years."
Topping off a record year of franchise growth, Another Broken Egg Cafe recently unveiled its first brand refresh, encompassing both interior design and logo innovations for a simplified, sophisticated look. Catering to millennials, 54 percent of the company’s total customer base, the new store design features a larger breakfast bar, collapsed windows, and antique brick walls to create a warmer, more welcoming atmosphere. The enhanced look illustrates the brand’s commitment to detail, continuous innovation and providing guests with an unforgettable dining experience.
"Another Broken Egg Cafe has always been a value-driven brand, but we are continuously looking for ways to further evolve the experience for our guests," added Green. "The social aspect of brunch cannot be understated. As our brand awareness continues to build, we continue to evolve with our new cafe design and menu innovation. Our decision to refresh the brand was the result of listening to our customers and giving them what they want."
Having experienced 200 percent new unit growth over the past two years, company executives see substantial franchise growth opportunities throughout Denver, Phoenix and Oklahoma City. With 73 franchise agreements in the pipeline, the 44-unit chain will continue expanding its presence through franchise and company owned units, as well as nontraditional venues including hotels, casinos and resort communities to reach its goal of having 100 locations open by 2018.
Founded by Ron E. Green in 1996, the Destin, Florida based Another Broken Egg Cafe is an upscale breakfast, brunch and lunch restaurant that provides an extensive, diversified menu at an affordable price. With 44 locations throughout the United States, the company plans to have 100 restaurants open by 2018.
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