Rita's Italian Ice, the world's largest Italian Ice concept with over 600 stores in 26 states, announced it has opened its 50th new location of the year, with the first in the state of Iowa. Since 1984, the popular east coast brand has been dedicated to serving up a big dose of happiness with their freshly made custom treats, and thirty years later, Rita's is now spreading "Ice, Custard, Happiness" in Iowa at Hawthorne Plaza, 9250 University Avenue, West Des Moines. Rita's in West Des Moines will be offering complimentary regular sizes of Rita's famous Italian Ice for the whole community to try during their Grand Opening celebration Friday, September 26th, 2014. Additionally, the first 50 guests in line that morning will receive free Rita's Italian Ice for a year!
Rita's West Des Moines is owned and operated by franchisees and area residents, Darrell Cook and Anne Winslow-Cook, who plan to open several stores in the Greater Des Moines area. They hired 15 "Treat Team" members from the community for their first store, which is located at Hawthorne Plaza, 9250 University Avenue, West Des Moines, Iowa, 50266. Hours are Noon – 10:00 p.m. daily. Phone: (515) 987-4444.
Rita's expansion to Iowa is part of an aggressive growth plan to open 85 new franchised locations in 2014. Rita's will continue to grow in existing markets and introduce the 30-year-old brand to new markets both domestically and internationally this year.
"Rita's is proud to open our 50th new store this year and our first store in the state of Iowa," said Eric Taylor, Chief Development Officer, Rita's Italian Ice. "The brand has achieved tremendous growth over the past year and we have no plans of slowing down," said Taylor.
Rita's traditional Italian Ice is a smooth and delicious frozen treat made fresh daily with real fruit available in a selection from over 65 flavors. Some of Rita's most popular flavors include Mango, Cherry, Alex's Lemonade, Swedish Fish®, and Cotton Candy, just to name a few! If Guests want a bit more decadent treat, Rita's Cream Ice, without the heaviness of ice cream, is offered in silky smooth flavors. Sugar-Free Italian Ice flavors and light options are also available for health conscious guests.
Rita's, the "Home of Cool Treats," offers many delicious options that combine their famous Italian Ice and award-winning Old-Fashioned Frozen Custard, including layered Gelati, blended Misto® Shake, and a personalized Blendini® which mixes Italian Ice, Frozen Custard and a delicious topping. Rita's also has unique Milkshakes made with Old-Fashioned Frozen Custard, available in a variety of flavors. Frozen Custard Cakes and Custard Cookie Sandwiches made with OREO® are also available for guests to take home to enjoy.
Rita's is the largest Italian Ice concept in the world, with over 600 stores and 85 more opening soon, including Canada and the Philippines. The thirty-year old brand is continuing to grow domestically and internationally.
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