aladworks, the nation’s first and largest fresh-tossed salad franchise concept continues to leave its mark on the industry with major growth accomplishments in 2014.
Customers can now enjoy chopped fresh daily ingredients in markets such as Greensboro, NC and Seattle, Wash. Three new locations also opened internationally in Singapore, Dubai and Canada. Saladworks locations are popping up in both existing and new markets domestically and abroad. Since the start of 2014, restaurants serving fast, guilt free fare have opening in existing markets such as West Caldwell, NJ and Naples, FL. In addition, new, high profile markets are getting a taste of what the East Coast loves in Saladworks.
A blogger commenting on the brand-new store in Vancouver may have said best: “This place is popular. A good reason why too. There was a line – and there’s a line every day.”
Franchise growth was fed by substantial increases in customer activity in Q2, with the brand seeing a 15% increase in system-wide sales over Q1. Sales growth was bolstered by warmer weather and a continued focus on fanatical customer service, as well as high sales from the Springfit Salad, Saladworks’ latest LTO, which was recently extended into the summer by popular demand.
Continuing the momentum in the second half of the year, Saladworks is on target to open nine new stores in the United States and at least five internationally. New stores opening this summer will be Rochester, NY; Grand Rapids, MI; Franklin, TN; Virginia Beach, VA and Ft. Lauderdale, FL. The fall will kick off with a surge of growth in new markets such as Bowling Green, KY; Morgantown, WV; Boston, MA; and Centerpoint, MI. Many of the franchisees opening this year are new to the Saladworks franchise system and have signed agreements to open multiple units in their respective markets.
While International expansion is a new endeavor for Saladworks, the thirst for healthy American restaurant brands is apparent. Master Franchisees are hurriedly expanding to meet powerful demand for the brand’s unique take on fresh, fast-casual dining. The first franchise location in Singapore, located at JEM Mall in Jurong, was so successful that it was pressed to open a second location in Raffles Place, a central building in Singapore’s busiest business district. A second store is already underway in Canada, and Saladworks plans to open its first location in Doha, Qatar in fall 2014.
The pipeline of committed franchise stores now contains over 100 units that are slated to open over the next several years. Equipped with a growing franchise portfolio both in the United States and abroad, Saladworks is poised to take the world by storm.
”The Saladworks brand is a nothing short of a leader in the Fast Casual segment,” said Paul Steck, President. “Together with a solid foundation built on customer satisfaction, strong core values and a powerful franchisee-franchisor relationship, Saladworks is poised to keep growing to meet the world’s hunger for guilt-free food.”
A fusion of fanatic’ly fresh and healthy menu items along with passionate customer service define the experience every guest has at a Saladworks location. Saladworks offers all fans the opportunity to create their own fresh salad, which is then expertly prepared in front of them by a Saladworks team member. They can also choose from one of 12 Signature Salads. All of Saladworks offerings are chopped fresh daily in every location across the country. Saladworks also offers proprietary soups, fresh wraps, hot panini sandwiches and Fusion sandwiches.
Saladworks, celebrating its 28th year in operation, is the nation’s first and largest fresh-salad franchise concept. Operating 103 locations in 13 states with more than 100 units in development, Saladworks offers a wide menu of flavorful salads, signature dressings, seasonal limited-time-only offerings, proprietary soups and Fusion and Panini sandwiches. With the addition of the True Nutrition menu, Saladworks’ signature salads average only 300 calories. In 2012, Entrepreneur magazine named Saladworks the nation’s number-one salad franchise, for the fourth year in a row. In 2013, it was inducted into QSR Magazine’s ‘Franchise Deal Hall of Fame’; Inc.’s 500/5000; and Philadelphia Business Journal’s Best Places to Work.
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