Lawrence Williams, president and CEO of the United States Healthful Food Council, is a scheduled speaker at the Cornell School of Hotel Administration's student-run 89th annual Hotel Ezra Cornell (HEC), which is being held March 20-23, 2014, at Cornell University in Ithaca, NY.
This year's conference is themed around "Food for Thought," focusing on how to live and conduct business smarter and healthier. The students are excited to host Williams because of his innovative work in the restaurant industry and his personal view on the ethics of food production and consumption.
"We have an incentive structure that has led the industry away from the types of food that are generally recognized as best for us, which are moderate portions of real, whole foods, with a large percentage of vegetables and fruits," said Williams. "It is imperative that we make serving healthful and sustainable food good for business."
As an entrepreneur who has spent most of his career solving problems, Williams is now taking on one of America's most prominent issues: health and wellness. The USHFC has already implemented its Responsible Epicurean and Agricultural Leadership certification program, which is designed to recognize food and beverage operators for the use of sustainable and healthful practices.
The non-profit is also working on providing more tools and incentives that will help restaurant operators become more aware of health and sustainability. Fighting to change America's perceptions about food is a challenge, but, as a three-time Iron Man Triathlete with a passion for healthy living, Williams appears to be up to the task.
"I'm interested to hear what he says about food to a group of people who are basically 'foodies'" said Chloe Chan, a sophomore at the School of Hotel Administration, "but that's also why I'm so excited for this year's HEC. It will make us really think differently about what we eat."
HEC 89 is excited to host Lawrence Williams along with many other leaders in the hospitality industry. For more information or to register for this year's conference, log on to www.hotelezracornell.com.
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