BAB, Inc. (OTCBB: BABB), announced that after an extensive review process, its franchising subsidiary, BAB Systems, Inc., has named two marketing agencies, Streng Design & Advertising Inc. and MSI , working as a team, to bring a new approach to the marketing program for its Big Apple Bagels® and My Favorite Muffin® stores.
Previously the Company’s marketing program relied predominantly on traditional media. The Company appreciates that methods of reaching consumers have broadened into the ever-growing electronic arena of websites, social media, loyalty programs and digital printing and is enthusiastic about updating and expanding its program in order to maximize the frequency and reach of its voice to consumers.
Streng Advertising and Design Inc. has been in business for almost 30 years providing full-service design, marketing and advertising for all types and sizes of clients. MSI has been in business since 1962 providing full-service advertising, branding and social media to major well-known retailers. The Company believes that the combined strength of Streng/MSI will offer world-class advertising and design as well as expert public relations and social networking to support sales and unit growth.
Michael Evans, President and CEO of BAB, Inc. states, “Streng/MSI impressed not only Company management, but also a sampling of franchisees, with its knowledge and experience with social media, website development, brand imaging and use of loyalty programs in addition to use of traditional media in certain markets where appropriate.”
BAB, Inc. franchises and licenses Big Apple Bagels®, My Favorite Muffin®, SweetDuet Frozen Yogurt & Gourmet Muffins® and Brewster’s® Coffee. The Company’s stock is traded on the OTCBB under the symbol BABB.
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