California Pizza Kitchen and The Coca-Cola Company Announce New Product and Marketing Agreement
Under this new agreement, all of the California Pizza Kitchen restaurant locations across the United States will exclusively serve Coca-Cola products by August 31, 2013.
LOS ANGELES--(BUSINESS WIRE)--California Pizza Kitchen (CPK) in partnership with The Coca-Cola Company (NYSE:KO) announced a multi-year product and marketing agreement to serve Coca-Cola products in its 202 restaurants across the United States.
“It is an exciting time for California Pizza Kitchen and we are thrilled to announce this partnership with such an esteemed brand as Coca-Cola. As we continue to unveil the next chapter of California Pizza Kitchen, this partnership is representative of where we are headed as a brand and a company,” stated G.J. Hart, Chief Executive Officer of California Pizza Kitchen. “We have listened closely to feedback from our guests, who have told us they want to be able to enjoy a refreshing Coca-Cola beverage alongside their favorite new hand-tossed pizzas, entrees and appetizers.”
Under this new agreement, all of the California Pizza Kitchen restaurant locations across the United States will exclusively serve Coca-Cola products by August 31, 2013. In addition to its popular soft drinks such as Coca- Cola®, Diet Coke®, Coke Zero™ and Sprite®, Coca-Cola will provide California Pizza Kitchen locations with an array of juices, enhanced waters and energy drinks. The agreement also includes the development of various marketing and promotional programs each year between the brands.
“We are delighted to solidify this new partnership with California Pizza Kitchen,” said Dan Manning, Zone Vice President at The Coca-Cola Company. “We are pleased to have been chosen to provide California Pizza Kitchen’s guests with a high quality beverage program and look forward to leveraging our joint marketing capabilities for future promotions to drive beverage growth at all restaurant locations.”
“We are delighted to solidify this new partnership with California Pizza Kitchen”
“It is an exciting time for California Pizza Kitchen and we are thrilled to announce this partnership with such an esteemed brand as Coca-Cola. As we continue to unveil the next chapter of California Pizza Kitchen, this partnership is representative of where we are headed as a brand and a company,” stated G.J. Hart, Chief Executive Officer of California Pizza Kitchen. “We have listened closely to feedback from our guests, who have told us they want to be able to enjoy a refreshing Coca-Cola beverage alongside their favorite new hand-tossed pizzas, entrees and appetizers.”
Under this new agreement, all of the California Pizza Kitchen restaurant locations across the United States will exclusively serve Coca-Cola products by August 31, 2013. In addition to its popular soft drinks such as Coca- Cola®, Diet Coke®, Coke Zero™ and Sprite®, Coca-Cola will provide California Pizza Kitchen locations with an array of juices, enhanced waters and energy drinks. The agreement also includes the development of various marketing and promotional programs each year between the brands.
“We are delighted to solidify this new partnership with California Pizza Kitchen,” said Dan Manning, Zone Vice President at The Coca-Cola Company. “We are pleased to have been chosen to provide California Pizza Kitchen’s guests with a high quality beverage program and look forward to leveraging our joint marketing capabilities for future promotions to drive beverage growth at all restaurant locations.”
