Promotions

A&W Restaurants Kicks off Its Largest Sweepstakes

More Than $1.7 Million in Prizes, Including Eight Harley-Davidson® Sportster® Forty-Eight™ Motorcycles

A&W Restaurants Two of America’s most iconic brand names will be featured in a summer time promotion as A&W® Restaurants, the 92 year old restaurant brand, known for its famous A&W® Draft Root Beer and All American Food Menu, will offer customers an opportunity to win over $1.6 million in food prizes and another $100K in prizes which include eight Harley-Davidson® Sportster® Forty-Eight™ motorcycles.

Emil Brolick, President of A&W® Restaurants, announced the “Rip to Ride” promotion, the largest in the chain’s history.

Starting today and running through August 20, 2011, A&W® customers who purchase an All American Combo Box, that includes a Papa Burger® Single, regular French Fries and a large soft drink such as the freshly made A&W® Draft Root Beer, will get a chance to win one of thousands of instant prizes being offered with a game piece on the food package. No purchase necessary. Go to AWRiptoRide.com for details.

Prizes include eight Harley-Davidson® Sportster® Forty-Eight™ motorcycles, four runners up prizes of Harley-Davidson Rider’s Edge New Rider Courses, A&W® merchandise plus over $1.6 million worth of food prizes.

During the length of promotion, many of the 850 Restaurants will hold “Bike Nights” at their A&W® Restaurants, a popular summer time event throughout the country. A&W® Restaurants will support the promotion with local television commercials and point of purchase materials at the restaurants.

The A&W® brand was founded in 1919 and is famous for serving a signature frosty mug root beer, root beer floats, hot dogs, and All American pure-beef hamburgers. There are approximately 360 A&W All American Food outlets in 15 countries and territories around the world, and more than 400 additional points of distribution at Yum! A&W Restaurants, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM) Louisville, KY. 



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