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Las Vegas Hotspot PURE Nightclub Makes the Move to Miami

Famed Vegas Club to Be Recreated at Wine Spectator's Best of the Best in February; Permanent South Beach Location Opens Spring 2008 at the Fontainebleau Resort.

Gaming Industry Wire Nightlife innovator Pure Management Group is making a splash in South Florida as it brings PURE, the Nightclub that revolutionized nightlife on The Las Vegas Strip, to Miami Beach.

PURE will take South Florida by storm when it opens a new location at the freshly renovated Fontainebleau Resort in 2008, but Miami won't have to wait that long for its first taste of the club that E! Entertainment dubbed the nation's "Hippest Hotspot."

This February the South Beach Food & Wine Festival gives Miami a taste of what's ahead as Pure Management Group brings the PURE Lounge to Wine Spectator's Best of the Best. Long acknowledged as one of the premier events at the Festival, Best of the Best will showcase a recreation of the Las Vegas hotspot that is poised to set a new standard for night culture in South Beach.

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In anticipation of the opening at the Fontainebleau, Pure Management Group will pull out all the stops as it brings PURE Nightclub to life inside American Airlines Arena at the event on Friday, February 23 with a fully- themed lounge area complete with the club's signature sleek design, superior service and the energy that led In Style Magazine to call it the "Sexiest Club" in Las Vegas.

"We are thrilled to be bringing the energy of PURE Nightclub to the South Beach Food and Wine Festival," said Bryan O'Shields, Senior Vice President of Food & Beverage for the Fontainebleau, "And even more so to welcome PURE to the property when it reopens in 2008."

In early 2006, the original 51-year-old landmark Fontainebleau Resort closed its doors and is now undergoing a $500 million renovation and expansion project. The renovations will restore much of the vision of its original architect, Morris Lapidus, bringing back such features as the marble floors and columns and the grand staircase, while creating one of Miami's most stimulating and sizzling interior design treatments. Renovations will be complete in mid-2008.

The PURE Lounge, set to debut when the hotel reopens, will be smaller than its 40,000 square-foot Las Vegas namesake, but will retain the elegance, sophistication and impeccable customer service that guests have come to expect from the brand.

PURE Nightclub in Las Vegas opened to nation-wide acclaim on December 31, 2004 with a New Year's Eve countdown by Mariah Carey. The club is regularly featured on national and international media outlets, including E!, MTV, EXTRA and Entertainment Tonight, and has earned a celebrity following including Justin Timberlake, Cameron Diaz, Paris Hilton, George Clooney and Britney Spears.

"We are thrilled to bring this concept to a great city like Miami Beach and at an amazing property like the Fontainebleau," says Robert Frey, managing partner of PMG. "As always, Pure Management Group will work diligently with our hotel partners to ensure an amazing nightlife and entertainment experience for hotel guests and locals."

Additional properties under Pure Management Group include PURE Nightclub, the Pussycat Dolls Lounge and Venus Pool Club at Caesars Palace, Tangerine Lounge & Nightclub and sushi concept Social House at TI, Coyote Ugly Las Vegas at New York-New York and Fat Tuesdays inside the Forum Shops at Caesars Palace. Pure Management Group leads the field in Las Vegas dining and nightlife, consistently producing innovations in style, sound and energy creating the hottest venues in Las Vegas.



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