Sales and Marketing

Fasten Your Seat Belt and Race In To Win at Denny's

Over 49 Million Prizes to Be Awarded Including a Ride along with a Coca-Cola Racing Family Driver

Dennys Denny's (NASDAQ: DENN), America's leader in family dining, is revving-up their restaurants with the Race In To Win Sweepstakes through a joint promotion with the Coca-Cola(R) Racing Family. Over the next 10 weeks, Denny's is the ultimate pit stop for fun, giving guests a chance to win millions of great prizes. The Coca-Cola Racing Family is a group of popular NASCAR NEXTEL Cup Series drivers that are featured in Coca-Cola NASCAR marketing campaigns.

"We're absolutely thrilled to work with Coca-Cola to bring this exciting program to our guests," said Michael Polydoroff, Denny's director of sales promotion and licensing. "One-third of the total United States population call themselves racing fans, making it the number one spectator sport in America! We hope race car fans bring their enthusiasm for the sport into our restaurants all over the country."

While drivers of the Coca-Cola Racing Family are finding their groove for the last races of the season, Denny's guests and loyal racing fans can cruise into their local restaurants from September 12 through November 19 to pick up a scratch off card with the purchase of a meal and a Coca-Cola beverage. Individuals can also receive a scratch card with no purchase necessary by sending a self-addressed stamped envelope to the Denny's/Coca-Cola Racing Program. With more than 49 million scratch-off cards distributed, odds for winning a prize are 1 in 5. All scratch cards expire December 31, 2006, so fans can't afford to stall on this promotion.

The Race In To Win promotion also includes a Grand Prize VIP Race and four First Prizes for VIP Racing trips. The Grand Prize winner will receive a Ride-Along Weekend for two in Atlanta including a thrill-packed ride in an actual racecar and meet and greets with members of the Coca-Cola Racing Family, tickets to all the weekend events, hotel, airfare and transportation, as well as other great hospitality events that weekend. The four First Prizes include VIP Racing trips for two to Atlanta, Charlotte, Las Vegas or Daytona Beach. Winners will meet the members of the Coca-Cola Racing Family, receive tickets to the weekend racing events, weekend hospitality packages, and exclusive tours with all inclusive hotel, airfare and transportation. Other scratch-off prizes include free appetizers, desserts and beverages redeemable next time guests refuel at a Denny's.

"The Denny's Race In To Win Sweepstakes is a great way to help enhance the excitement of racing for fans, no matter where they live," said Ben Reiling, director, motorsports, Coca-Cola North America. "When Denny's guests enjoy a delicious meal with their favorite Coca-Cola beverage, they could win a once-in-a-lifetime chance to hit top speeds with a professional driver in Atlanta next fall and meet members of the Coca-Cola Racing Family."

Coca-Cola is the Official Soft Drink of NASCAR, the title sponsor of The Coca-Cola 600, and, through its association with tracks and race teams, has been involved in the sport for more than 40 years. The Coca-Cola Racing Family includes Greg Biffle, Jeff Burton, 2005 champion Tony Stewart, Kevin Harvick, Dale Jarrett, Bobby Labonte, Kyle Petty, Elliot Sadler and Michael Waltrip. New additions to the Coca-Cola Racing Family in 2006 include Carl Edwards, Jamie McMurray and Mark Martin.

In addition, Denny's restaurants in five race markets will host a racing showcar offering on-site simulated rides and prize giveaways during race week. The events will coincide with the races in Charlotte, NC (Oct. 14), Martinsville, VA (Oct. 22), Ft. Worth, TX (Nov. 5), Phoenix, AZ (Nov. 12) and Miami, FL (Nov. 19).



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