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McDonald's Launches New Snack Wrap

Consumer Commuting and Multitasking Increase Propensity to Eat On The Go

McDonald's According to CREST research data, young adults (18 to 24) are three times more likely to choose McDonald's for an afternoon snack than any other quick-service restaurant. As a result of today's nationwide launch of McDonald's new Snack Wrap, that trend could continue to climb.

The new Snack Wrap is made with crispy, juicy premium chicken breast meat, cheddar jack cheese, crisp lettuce and a creamy ranch sauce, wrapped inside a soft flour tortilla all for only $1.29.

With more people on the go, a 2004 Data Monitor survey found that the total number of snacks eaten is expected to rise by 9.7 billion over the next five years from 66.1 billion to 75.8 billion around the world. Asked when they most often eat food, more than 80 percent of Americans said "in the car, on the way to work or during an activity," according to the same Data Monitor survey.

"McDonald's developed the Snack Wrap to accommodate the lifestyles of our customers who are always on the go and want a quality product made with premium ingredients," said Ralph Alvarez, President of McDonald's North America. "The portability, value and overall great taste of the Snack Wrap take snacking to a whole new level."

Each year McDonald's sells more than 600 million pounds of premium chicken. McDonald's is the foodservice industry's leading seller of chicken strips and chicken sandwiches. And with consumption rates of chicken continuing to increase, McDonald's offers customers plenty of quality chicken options, such as Chicken Selects(R), Premium Chicken Sandwiches(R), Chicken McNuggets(R) and Premium Salads with chicken.



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