Following seven consecutive quarters of declining comparable store buffet sales, Pizza Inn Inc. (Nasdaq:PZZI) announces a 1.1 percent increase in comparable buffet store sales for the fiscal quarter ending March 26, 2006. The company attributes these results to its new consumer positioning and supporting marketing plan, both implemented by the new Pizza Inn management team.
Last year, Pizza Inn conducted a brand study to clarify operational issues and opportunities, define customer expectations, and create a design direction for Pizza Inn's store re-imaging. In January, the company implemented a strategic marketing plan and set a course for its new brand strategy.
"Pizza Inn's 2006 marketing plan takes an entirely new approach to improving comparable store sales by focusing on the brand's competitive strengths," said Tim Taft, president and CEO of Pizza Inn. "Just a little more than 90 days ago we implemented this strategic plan, and today we are already seeing encouraging results. Likewise, we are seeing the impact of the trust and confidence our franchise partners have in the new direction. They are re-engaging and working with Pizza Inn corporate toward one common objective. We believe we are well on our way toward improving the overall operating performance of the company, however, much work remains."
Pizza Inn will host its national Franchise Convention & Supplier Exhibition on April 30 - May 3, 2006, in Frisco, Texas, where long-term growth objectives and sales-building programs will be presented. The company also plans to announce financial results for the third quarter of fiscal 2006 in early May.
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