Pizza Makers Prepare for Super Bowl Blitz
Super Bowl Sunday Becomes Bonanza for $37 Billion Pizza Industry
Forget about which Super Bowl XL team to root for. The biggest game-day decision for many armchair quarterbacks is deep dish or thin crust.
On a day when pigskin partying hits its peak, Super Bowl Sunday has become a bonanza for the $37 billion pizza industry. Competition is intense, the pace frantic, both among the large chains and the neighborhood pizza joints that still make up a large part of the market.
"When the rush comes, you get a rush," said Bill Ferguson, a Papa John's franchisee executive in Florida who rolls up his sleeves on game day to cook pies. "Your adrenaline gets pumped up."
Munching pizza is as much a Super Bowl staple as the glitzy halftime show and pregame hype, ranking it as the busiest -- or among the busiest -- days of the year for pizza makers.
The National Restaurant Association estimates that about one out of seven Americans order takeout or delivery food from a restaurant for Super Bowl gatherings at home. Fifty-eight percent order pizza, 50 percent request chicken wings and 20 percent choose subs or sandwiches, it said. Another one in 20 Americans watch the game at restaurants or bars.
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Source - AP
On a day when pigskin partying hits its peak, Super Bowl Sunday has become a bonanza for the $37 billion pizza industry. Competition is intense, the pace frantic, both among the large chains and the neighborhood pizza joints that still make up a large part of the market.
"When the rush comes, you get a rush," said Bill Ferguson, a Papa John's franchisee executive in Florida who rolls up his sleeves on game day to cook pies. "Your adrenaline gets pumped up."
Munching pizza is as much a Super Bowl staple as the glitzy halftime show and pregame hype, ranking it as the busiest -- or among the busiest -- days of the year for pizza makers.
The National Restaurant Association estimates that about one out of seven Americans order takeout or delivery food from a restaurant for Super Bowl gatherings at home. Fifty-eight percent order pizza, 50 percent request chicken wings and 20 percent choose subs or sandwiches, it said. Another one in 20 Americans watch the game at restaurants or bars.
External Source - For the complete article click here
Source - AP
