Push to make fast food faster
Chains emphasizing speedy service, fewer mistakes by workers at drive-up windows
There's a new arms race in the fast-food industry: competing to see who can deliver faster and better service to customers pulling up to the takeout window.
With drive-through service now representing a huge portion of sales -- 70 percent at Burger King Corp. alone -- the answer can make or break the fast-food giants.
The trick is finding ways to stand out in an industry ultimately limited by how quickly workers can assemble orders, collect payment, and hand out food. Companies are trimming bulky text from menus, using computer programs that guess upcoming orders, and routing order-taking duties to call centers.
External Source - For the complete article click here
Source - Boston Globe
With drive-through service now representing a huge portion of sales -- 70 percent at Burger King Corp. alone -- the answer can make or break the fast-food giants.
The trick is finding ways to stand out in an industry ultimately limited by how quickly workers can assemble orders, collect payment, and hand out food. Companies are trimming bulky text from menus, using computer programs that guess upcoming orders, and routing order-taking duties to call centers.
External Source - For the complete article click here
Source - Boston Globe
