McDonald's Vows 'Kick' in Newest Menu Item
McDonald's says it finally has a menu item with real 'kick' for Americans who view its food as standard mainstream fare.
The spicy chicken sandwich, available as of Tuesday in all 13,700 of its U.S. restaurants, is designed to put more zing in the fast-food chain's already strong sales, too.
Wade Thoma, vice president of U.S. menu management for Oak Brook, Ill.-based McDonald's Corp., declares the new sandwich the spiciest item ever at McDonald's in this country.
But that's not as risky as it once would have been for the No. 1 purveyor of burgers and fries, which has been testing the sandwich in select markets for months and is armed with data about changing U.S. tastes. As McDonald's realized, spicy has fast become mainstream itself.
"America has gone to spicier, bolder flavors, and this is our way to provide them the taste that they crave," said Ralph Alvarez, president of McDonald's North America.
External Source - For the complete article click here
Source - AP
Wade Thoma, vice president of U.S. menu management for Oak Brook, Ill.-based McDonald's Corp., declares the new sandwich the spiciest item ever at McDonald's in this country.
But that's not as risky as it once would have been for the No. 1 purveyor of burgers and fries, which has been testing the sandwich in select markets for months and is armed with data about changing U.S. tastes. As McDonald's realized, spicy has fast become mainstream itself.
"America has gone to spicier, bolder flavors, and this is our way to provide them the taste that they crave," said Ralph Alvarez, president of McDonald's North America.
External Source - For the complete article click here
Source - AP
