Suit seeks to stop Kellogg from targeting kids
Planned action latest attempt to use the courts to battle obesity crisis
A consumer group wants to keep Tony the Tiger from promoting sugary cereals on the SpongeBob SquarePants cartoon show, or anywhere else kids are watching.
The Center for Science in the Public Interest Wednesday announced legal action to try to stop the Kellogg Co., maker of cereals like Frosted Flakes, and Nickelodeon cable network Viacom Inc., from marketing junk food to children.
A planned lawsuit will ask a Massachusetts court to stop the companies from marketing junk foods in venues where 15 percent or more of the audience is under age 8, and to stop marketing junk foods through Web sites, toy giveaways, contests and other techniques aimed at that age group.
External Source - For the complete article click here
Source - MSNBC
The Center for Science in the Public Interest Wednesday announced legal action to try to stop the Kellogg Co., maker of cereals like Frosted Flakes, and Nickelodeon cable network Viacom Inc., from marketing junk food to children.
A planned lawsuit will ask a Massachusetts court to stop the companies from marketing junk foods in venues where 15 percent or more of the audience is under age 8, and to stop marketing junk foods through Web sites, toy giveaways, contests and other techniques aimed at that age group.
External Source - For the complete article click here
Source - MSNBC
