American Consumer Institute Survey Finds Consumers Want Healthier Fast Foods

While fast food restaurant patrons may stereotypically be younger and less affluent, these are precisely the consumers that appear to favor regulating restaurants into serving healthier foods, according to a national survey of 1,000 households. Asked if they would "favor or oppose putting regulations on fast food restaurants that would require restaurants to serve healthier foods," 51% favored regulations, while 5% somewhat favored, 3% somewhat opposed, and 37% opposed regulations. Among households most favoring fast food regulations were:

* Householders aged 29 or below (65%);
* Females (55%);
* Householders earning below $25,000 per year (58%);
* Urban householders (59%)
* African Americans (71%) and Hispanics (68%);
* Democrats (59%); and
* Unregistered voters (62%).

These findings suggest that fast food restaurants need to provide healthier food choices for consumers. These survey results have an accuracy of plus or minus 3%.

For detailed results, visit www.theamericanconsumer.org.