McDonald's goes local in Asia
No. 1 fast-food company now serving up rice burgers at its restaurants in Singapore and Taiwan.
McDonald's Corp., the world's largest fast-food company, has added rice burgers -- fried beef slices served between two pressed rice cakes -- to its menu in Singapore in a bid to appeal to local palates.
The fast-food giant, known for all-American food such as fries, beef burgers and milkshakes, said it was encouraged by a positive response to its new rice burgers in Taiwan.
It sold 5 million rice burgers in the first six months since adding them to the menu in February last year. McDonald's sells 40 million burgers a year worldwide.
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Source - CNN
The fast-food giant, known for all-American food such as fries, beef burgers and milkshakes, said it was encouraged by a positive response to its new rice burgers in Taiwan.
It sold 5 million rice burgers in the first six months since adding them to the menu in February last year. McDonald's sells 40 million burgers a year worldwide.
External Source - For the complete article click here
Source - CNN
