McDonald's touts Arch as gift card
McDonald's has an idea for a stocking stuffer, and it doesn't require substituting burgers and fries for the holiday dinner.
The fast-food chain formally launches its new reloadable convenience card -- the Arch Card -- with the kickoff of a nationwide marketing campaign today, joining the growing group of restaurant operators that offer similar cards.
Many of McDonald's 13,000-plus U.S. restaurants have been offering the Arch Card for months, but the company has been waiting until the holiday shopping season to actively promote them as gift cards.
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Source - AP
Many of McDonald's 13,000-plus U.S. restaurants have been offering the Arch Card for months, but the company has been waiting until the holiday shopping season to actively promote them as gift cards.
External Source - For the complete article click here
Source - AP
