McDonald's Reports October Comparable Sales Up 3.4%
Global comparable sales increase 3.4% - U.S. comparable sales up 3.0% - Europe comparable sales up 3.3%
McDonald's Corporation (NYSE: MCD) announced today that comparable sales for McDonald's restaurants worldwide increased 3.4% in October. Systemwide sales for McDonald's restaurants rose 3.9% for the month, or 4.4% in constant currencies. This continues to be in line with the Company's stated long-term, top-line growth expectations of 3% to 5%.
McDonald's Chief Executive Officer Jim Skinner said, "I am pleased that our System has delivered global comparable sales increases throughout 2005, including comparable sales increases across all geographic segments this month. We continue to connect with our customers through our Plan to Win, which is focused on our customers and backed by actions that are delivering sales momentum and traction. However, I know there is still more to do. We will continue to focus on improving service, enhancing menu variety and building brand relevance to drive sales and profits at our existing restaurants.
"In the U.S., customers are responding to our compelling value, the choice and variety on our menu and conveniences such as extended hours. In addition, the ongoing popularity of McDonald's Best Chance Monopoly game contributed to the U.S. performance for the third consecutive year. October comparable sales climbed 3.0%, despite temporary restaurant closures resulting from this year's major hurricanes.
"In Europe, comparable sales rose 3.3% for the month, driven primarily by France and Germany. In both markets, the winning combination of premium menu selections featured alongside everyday value offerings continues to generate increased customer visits. In the U.K., we are working to build momentum by further communicating our product quality and balanced, active lifestyle messages while providing relevant new menu choices like the Toasted Deli Sandwiches launched in mid-September.
"Comparable sales for Asia/Pacific, Middle East and Africa were up 4.3% in October driven by positive results in Australia and Japan."
McDonald's Chief Executive Officer Jim Skinner said, "I am pleased that our System has delivered global comparable sales increases throughout 2005, including comparable sales increases across all geographic segments this month. We continue to connect with our customers through our Plan to Win, which is focused on our customers and backed by actions that are delivering sales momentum and traction. However, I know there is still more to do. We will continue to focus on improving service, enhancing menu variety and building brand relevance to drive sales and profits at our existing restaurants.
"In the U.S., customers are responding to our compelling value, the choice and variety on our menu and conveniences such as extended hours. In addition, the ongoing popularity of McDonald's Best Chance Monopoly game contributed to the U.S. performance for the third consecutive year. October comparable sales climbed 3.0%, despite temporary restaurant closures resulting from this year's major hurricanes.
"In Europe, comparable sales rose 3.3% for the month, driven primarily by France and Germany. In both markets, the winning combination of premium menu selections featured alongside everyday value offerings continues to generate increased customer visits. In the U.K., we are working to build momentum by further communicating our product quality and balanced, active lifestyle messages while providing relevant new menu choices like the Toasted Deli Sandwiches launched in mid-September.
"Comparable sales for Asia/Pacific, Middle East and Africa were up 4.3% in October driven by positive results in Australia and Japan."
Percent Inc/(Dec) Comparable Systemwide Sales
Sales As Constant
Month ended October 31, 2005 2004 Reported Currency
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McDonald's Restaurants* 3.4 6.1 3.9 4.4
Major Segments:
U.S. 3.0 7.5 3.8 3.8
Europe 3.3 2.0 1.2 4.5
APMEA** 4.3 6.1 4.6 6.2
Year-To-Date October 31,
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McDonald's Restaurants* 3.8 7.4 6.4 4.9
Major Segments:
U.S. 4.4 10.1 5.1 5.1
Europe 2.7 2.6 6.4 4.1
APMEA** 3.5 6.5 7.3 5.1
* Excludes non-McDonald's brands
** Asia/Pacific, Middle East and Africa