McDonald's looks to sell quality
Ad campaign aims to combat recent attacks on quality and safety practices by fast-food giant.
Every day inside an unassuming building on the outskirts of Oklahoma City, thousands of hamburgers are run through metal detectors on their way to becoming Big Macs and Quarter Pounders.
The detectors, along with hourly tasting tests of burger and sausage patties made at the plant and five-hour-long nightly cleanups, are just a few of the food quality and safety measures McDonald's Corp. requires of its suppliers.
And the company wants its customers to know it.
McDonald's on Monday will kick off a two-day media event to tout the quality of its food and combat critics who say its burgers and fries are unhealthy.
New print ads tout McDonald's "top quality USDA eggs" and "high-quality chicken", and the company already has a Balanced Lifestyles initiative to promote physical activity.
The company recognizes it is often criticized.
"Because we are the biggest and the best, some people like to take shots at us," J.C. Gonzalez-Mendez, the head of McDonald's U.S. supply chain, said in an interview.
External Source - For the complete article click here
Source - CNN
The detectors, along with hourly tasting tests of burger and sausage patties made at the plant and five-hour-long nightly cleanups, are just a few of the food quality and safety measures McDonald's Corp. requires of its suppliers.
And the company wants its customers to know it.
McDonald's on Monday will kick off a two-day media event to tout the quality of its food and combat critics who say its burgers and fries are unhealthy.
New print ads tout McDonald's "top quality USDA eggs" and "high-quality chicken", and the company already has a Balanced Lifestyles initiative to promote physical activity.
The company recognizes it is often criticized.
"Because we are the biggest and the best, some people like to take shots at us," J.C. Gonzalez-Mendez, the head of McDonald's U.S. supply chain, said in an interview.
External Source - For the complete article click here
Source - CNN
