Word-of-mouth - The Best Advertising Money Can Buy
If you're not budgeting for word-of-mouth advertising, your business is probably suffering. Our ad expert offers his tips on generating customer recommendations.
The price of making a powerful statement is cheap compared to the cost of ads that don't work. So make a statement that counts. This is the best advertising advice I can give you.
I'm not talking about making a grand and sweeping claim, such as "Lowest prices anywhere. We won't be undersold." No one believes hype anymore. I'm talking about a statement that's bona fide, no loopholes, easy to experience. And it only takes one such statement to put a business over the top. That's why you should designate a percentage of your ad budget to purchase word-of-mouth advertising.
Word-of-mouth is one of the most credible forms of advertising because a person puts their reputation on the line every time they make a recommendation and that person has nothing to gain but the appreciation of those who are listening. What are you doing to make sure your potential ambassadors feel confident enough in your business to recommend it? What are you doing to trigger word-of-mouth?
Here are some tips for generating word-of-mouth:
External Source - For the complete article click here
Source - MSNBC
I'm not talking about making a grand and sweeping claim, such as "Lowest prices anywhere. We won't be undersold." No one believes hype anymore. I'm talking about a statement that's bona fide, no loopholes, easy to experience. And it only takes one such statement to put a business over the top. That's why you should designate a percentage of your ad budget to purchase word-of-mouth advertising.
Word-of-mouth is one of the most credible forms of advertising because a person puts their reputation on the line every time they make a recommendation and that person has nothing to gain but the appreciation of those who are listening. What are you doing to make sure your potential ambassadors feel confident enough in your business to recommend it? What are you doing to trigger word-of-mouth?
Here are some tips for generating word-of-mouth:
External Source - For the complete article click here
Source - MSNBC
