McText Promotion Launches in SoCal
McDonalds teamed up with mobile marketing firm Gamut Industries to create a promotion to reach young adults in southern California. Customers who send the text McFlurry to 73260 will receive a coupon for one of the ice cream desserts on their mobile phones.
The promotion, which will run from October 17 through November 13 in the region, calls for customers to send a message over SMS, WAP or J2ME to receive an "mCoup" coupon for a free McFlurry at McDonalds restaurants in the area. The restaurant chain is buying ads on busses and billboards to spread the word about the promotions. Skywriters will also do their thing as eight events around Los Angeles.
Once in the store, coupon recipients can show their phones to a McDonalds employee, who will then give out a unique code. Every phone has a unique fingerprint, so coupons can only be redeemed one time for this promotion.
External Source - For the complete article click here
Source - ClickZ
Once in the store, coupon recipients can show their phones to a McDonalds employee, who will then give out a unique code. Every phone has a unique fingerprint, so coupons can only be redeemed one time for this promotion.
External Source - For the complete article click here
Source - ClickZ
