Putting brand on China success
China is an opportunity that can't be ignored. But companies are also keenly aware of the risks.
Yum Brands (YUM), the 1997 PepsiCo spinoff that owns KFC, Pizza Hut, Taco Bell, A&W and Long John Silver's, does not let fear stand in the way, and last week opened its 1,500th KFC in China, one of more than 375 in 2005. CEO David Novak, 52, spoke with USA TODAY management reporter Del Jones about doing business in China.
Q: Intellectual property protection in China is a problem. Do you fear the Colonel's secret recipe being stolen?
A: It's locked in a vault, and only a few people know what it is. We haven't had any intellectual property issues to speak of. Our business is simple, but difficult to execute. That's true in New York, and it's true in China.
External Source - For the complete article click here
Source - USATODAY
Q: Intellectual property protection in China is a problem. Do you fear the Colonel's secret recipe being stolen?
A: It's locked in a vault, and only a few people know what it is. We haven't had any intellectual property issues to speak of. Our business is simple, but difficult to execute. That's true in New York, and it's true in China.
External Source - For the complete article click here
Source - USATODAY
