Processed foods? Read this, France says
In a nation where school cafeterias routinely offer five-course meals that include cassoulet and Camembert along with daily dinner menu tips, nutrition is emerging as a bittersweet issue of liberté to indulge.
France is preparing to become the first country to impose mandatory health messages on all television and radio advertisements that promote processed food next year - to the consternation of a complex circle of advertisers, manufacturers and media companies.
And the nation is pushing ahead as other pressures are intensifying. Other countries are reviewing television advertising standards, while the European Union is prodding food manufacturers to develop a code of self-regulations to confront rising obesity rates among adults and children.
Sweden and Norway ban children's advertising on local television, although viewers can still see commercials from other countries on cable and satellite channels. But this summer, a wave of other countries started taking small steps to control and limit food advertising, particularly commercials aimed at children.
The trend leaves food marketers feeling besieged, said Will Gilroy, communications manager for the World Federation of Advertisers, which is based in Brussels and represents 50 national advertiser associations.
"Advertisers," he said, "feel frustrated at being held accountable for something that is not solely their problem."
External Source - For the complete article click here
Source - International Herald Tribune
And the nation is pushing ahead as other pressures are intensifying. Other countries are reviewing television advertising standards, while the European Union is prodding food manufacturers to develop a code of self-regulations to confront rising obesity rates among adults and children.
Sweden and Norway ban children's advertising on local television, although viewers can still see commercials from other countries on cable and satellite channels. But this summer, a wave of other countries started taking small steps to control and limit food advertising, particularly commercials aimed at children.
The trend leaves food marketers feeling besieged, said Will Gilroy, communications manager for the World Federation of Advertisers, which is based in Brussels and represents 50 national advertiser associations.
"Advertisers," he said, "feel frustrated at being held accountable for something that is not solely their problem."
External Source - For the complete article click here
Source - International Herald Tribune
