Mexican Companies Pushing Spicy Beer Mixer
Mexican Companies Try to Brew U.S. Market for Spicy Beer Mixer, a South-Of-The-Border Best Seller
Now that Americans have become accustomed to sticking lime wedges in their beers, Mexican companies are hoping they will start reaching for cold ones with a spicy kick.
Brewers, distributors and a company peddling a pre-made mix are trying to cash in on the michelada -- beer served with lime juice, assorted sweet-and-sour spices, chile pepper, ice and a salted rim -- which has been a best seller south of the border for decades.
"The michelada isn't new for Mexico, but in the United States it's something special, something they only began to try recently and they like," said Santiago Clariond, owner of Compania Alimenticia del Norte SA, which makes MicheMix.
"More people are getting to know the michelada every day," he said.
The trend has gained steam as American tourists tasted the drink on trips to Mexico, then looked for something similar back home. Visitors to Mexican travel Internet bulletin boards have referred to micheladas as "beer lemonade."
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Source - AP
Brewers, distributors and a company peddling a pre-made mix are trying to cash in on the michelada -- beer served with lime juice, assorted sweet-and-sour spices, chile pepper, ice and a salted rim -- which has been a best seller south of the border for decades.
"The michelada isn't new for Mexico, but in the United States it's something special, something they only began to try recently and they like," said Santiago Clariond, owner of Compania Alimenticia del Norte SA, which makes MicheMix.
"More people are getting to know the michelada every day," he said.
The trend has gained steam as American tourists tasted the drink on trips to Mexico, then looked for something similar back home. Visitors to Mexican travel Internet bulletin boards have referred to micheladas as "beer lemonade."
External Source - For the complete article click here
Source - AP
