Riiser Energy Brings Maid-Rite Restaurants to Wisconsin & the U.P.
Riiser Energy recently partnered with the Maid-Rite Corporation to bring their famous chain of restaurants to Wisconsin and Michigan's U.P.
Notorious for their seasoned to perfection ground beef sandwiches, Maid-Rite restaurants will be moving into the area soon, beginning with the R-Store on Sixth and Forest in Wausau, Wisconsin and followed shortly by the new-to-industry location with inside customer seating and a drive-thru at the new R-Store currently under construction in Plover, Wisconsin.
The short-range plan is to open Maid-Rite restaurants in many of Riiser Energy's R-Stores, while the long-range plans include the development of as many as sixty new Maid-Rites throughout Wisconsin and the Upper Peninsula of Michigan. Riiser Energy will act as a franchisee operating Maid-Rite restaurants in many of the R-Store locations, and will also be the franchising agent for other entities desiring to establish the Maid-Rite brand at stand- alone or co-branded convenience store sites.
"We think that Maid-Rite will be a natural fit within our R-Stores because the concept is entirely new to the area. The food quality is excellent, the menu offerings are attractive and they're affordable -- we couldn't ask for a better solution for our R-Store customers," stated James L. Kemerling, President and Chief Operating Officer of Riiser Energy.
Not only are all of the Maid-Rite menu items made to order, but the ingredients used are only of the highest quality. For example, all Maid-Rite sandwiches are made exclusively from Midwest corn-fed beef. But it's not only the sandwiches that Maid-Rite is famous for, its menu also features items such as Broaster Chicken, malts and shakes and Breaded Tender-Loins. In addition, Maid-Rite also features a breakfast menu consisting of fresh baked cinnamon rolls, fresh baked biscuits and gravy, sausage and egg biscuit sandwiches and hash brown wedges, along with coffee and orange juice. Maid-Rite has made every effort to offer a healthier menu, by using shortening that has no cholesterol or trans-fatty acids. The Maid-Rite menu even features a Carb- Rite Cup for those health-conscience diners.
Both companies have established reputations as dependable; Riiser Energy familiar to Central Wisconsin residents for sixty years, with Maid-Rite's history spanning nearly eighty years. "Maid-Rite has the same values and philosophies as Riiser in what we deliver to our customers and in the quality of service that we provide to our customers, not to mention our delicious menu served in our restaurants day in and day out," emphasized Bradley Burt, President & CEO of Maid-Rite Corporation.
The popularity of Maid-Rite and its delicious sandwiches is turning into a near nation-wide obsession. The major restaurant chain will be featured in December, airing on the Travel Channel's "Taste of America Program" where Maid-Rite's fresh ground beef sandwiches are being showcased in one of its upcoming segments on famous sandwiches in America.
Jim Kemerling of Riiser said, "We are looking forward to seeing the familiar Maid-Rite red and white stop sign logo as a beacon all across Wisconsin and the Upper Peninsula inviting people to stop in and enjoy Maid- Rite's great tasting food. We hope all of our customers have the opportunity when visiting our R-Stores to experience what Maid-Rite has to offer in their delicious menu and friendly hospitality."
Although Maid-Rite is brand new to Wisconsin and the U.P., it is considered a sandwich institution in Middle America. In a recent Iowa survey, Maid-Rite was named the most popular sandwich, and one of the most popular foods to the residents of Iowa. Maid-Rite t-shirts and other apparel are frequently ordered on-line by consumers across the nation.
The short-range plan is to open Maid-Rite restaurants in many of Riiser Energy's R-Stores, while the long-range plans include the development of as many as sixty new Maid-Rites throughout Wisconsin and the Upper Peninsula of Michigan. Riiser Energy will act as a franchisee operating Maid-Rite restaurants in many of the R-Store locations, and will also be the franchising agent for other entities desiring to establish the Maid-Rite brand at stand- alone or co-branded convenience store sites.
"We think that Maid-Rite will be a natural fit within our R-Stores because the concept is entirely new to the area. The food quality is excellent, the menu offerings are attractive and they're affordable -- we couldn't ask for a better solution for our R-Store customers," stated James L. Kemerling, President and Chief Operating Officer of Riiser Energy.
Not only are all of the Maid-Rite menu items made to order, but the ingredients used are only of the highest quality. For example, all Maid-Rite sandwiches are made exclusively from Midwest corn-fed beef. But it's not only the sandwiches that Maid-Rite is famous for, its menu also features items such as Broaster Chicken, malts and shakes and Breaded Tender-Loins. In addition, Maid-Rite also features a breakfast menu consisting of fresh baked cinnamon rolls, fresh baked biscuits and gravy, sausage and egg biscuit sandwiches and hash brown wedges, along with coffee and orange juice. Maid-Rite has made every effort to offer a healthier menu, by using shortening that has no cholesterol or trans-fatty acids. The Maid-Rite menu even features a Carb- Rite Cup for those health-conscience diners.
Both companies have established reputations as dependable; Riiser Energy familiar to Central Wisconsin residents for sixty years, with Maid-Rite's history spanning nearly eighty years. "Maid-Rite has the same values and philosophies as Riiser in what we deliver to our customers and in the quality of service that we provide to our customers, not to mention our delicious menu served in our restaurants day in and day out," emphasized Bradley Burt, President & CEO of Maid-Rite Corporation.
The popularity of Maid-Rite and its delicious sandwiches is turning into a near nation-wide obsession. The major restaurant chain will be featured in December, airing on the Travel Channel's "Taste of America Program" where Maid-Rite's fresh ground beef sandwiches are being showcased in one of its upcoming segments on famous sandwiches in America.
Jim Kemerling of Riiser said, "We are looking forward to seeing the familiar Maid-Rite red and white stop sign logo as a beacon all across Wisconsin and the Upper Peninsula inviting people to stop in and enjoy Maid- Rite's great tasting food. We hope all of our customers have the opportunity when visiting our R-Stores to experience what Maid-Rite has to offer in their delicious menu and friendly hospitality."
Although Maid-Rite is brand new to Wisconsin and the U.P., it is considered a sandwich institution in Middle America. In a recent Iowa survey, Maid-Rite was named the most popular sandwich, and one of the most popular foods to the residents of Iowa. Maid-Rite t-shirts and other apparel are frequently ordered on-line by consumers across the nation.