Mega-trends: convenience food and health to double in ten years
Ten mega trends stretching from age to individualism will determine the success and shape of any new products to hit the market in the near future, claims market analysts Datamonitor.
A clear perception of the diverse slices of consumer populations are key to the success of food firms operating in the €3.2 trillion global food industry.
Confirming current marketing knowledge, a new report from Datamonitor asserts that changing consumer values are continuing to influence buying behaviour.
'And that only by understanding the new interpretations of the mega-trends can companies remain 'on-trend' in the long-term," says Daniel Bone, consumer market analyst and author of the study.
The ten trends which Datamonitor believes will impact/shape new products and services to come are the age, gender, lifestage, income complexities together with individualism, sensory, comfort, connectivity, convenience and health.
External Source - For the complete article click here
Source - Dairyreporter.com
Confirming current marketing knowledge, a new report from Datamonitor asserts that changing consumer values are continuing to influence buying behaviour.
'And that only by understanding the new interpretations of the mega-trends can companies remain 'on-trend' in the long-term," says Daniel Bone, consumer market analyst and author of the study.
The ten trends which Datamonitor believes will impact/shape new products and services to come are the age, gender, lifestage, income complexities together with individualism, sensory, comfort, connectivity, convenience and health.
External Source - For the complete article click here
Source - Dairyreporter.com
