McDonald's Gives Mascot a Sporty Look
Ronald McJock? McDonald's Gives Mascot a Sporty Look, Shows Him Bike Riding, Snowboarding
New ads for McDonald's Corp. depict an athletic Ronald McDonald who could run rings around the old baggy-suited mascot -- the latest evidence the fast-food chain isn't clowning around about its image.
A global TV commercial making its debut Friday shows the famous clown bike riding, snowboarding and playing basketball with NBA superstar Yao Ming, appealing to kids to get up off the couch and be active.
In a not-so-subtle reminder that it's not just about burgers and fries, McDonald's also shows him juggling vegetables with his friends and dodging strawberries as he snowboards down a yogurt mountain.
Ronald's clothing has changed, too. The trademark yellow jumpsuit remains but has a more formfitting look. The clown's wardrobe also includes a warm-up suit, basketball and soccer outfits and a tuxedo.
External Source - For the complete article click here
Source - AP
A global TV commercial making its debut Friday shows the famous clown bike riding, snowboarding and playing basketball with NBA superstar Yao Ming, appealing to kids to get up off the couch and be active.
In a not-so-subtle reminder that it's not just about burgers and fries, McDonald's also shows him juggling vegetables with his friends and dodging strawberries as he snowboards down a yogurt mountain.
Ronald's clothing has changed, too. The trademark yellow jumpsuit remains but has a more formfitting look. The clown's wardrobe also includes a warm-up suit, basketball and soccer outfits and a tuxedo.
External Source - For the complete article click here
Source - AP
