IHOP makes over more than menu
When a new IHOP restaurant opens here next week, it may catch longtime patrons of the famous pancake house by surprise.
Gone is the classic white building with blue trim and an A-frame roof, no more the nostalgic diner feel that oozed decades of Americana.
Instead, visitors to the new International House of Pancakes in Duarte will be treated to a style that is, of all things, Mediterranean.
"We're walking away from the blues," said Everardo Loyo, director of operations for Santa Monica-based Landmark Restaurant Group, which operates six IHOP franchises in Los Angeles County. "This is a little more inviting and conducive to repeat visits."
Analysts say IHOP's new restaurant design and a new national menu rolled out this week could certainly help the company stave off competition from rivals like Denny's. But IHOP will be hard-pressed to outpace its performance during the last two years.
External Source - For the complete article click here
Source - Los Angeles Daily News
Instead, visitors to the new International House of Pancakes in Duarte will be treated to a style that is, of all things, Mediterranean.
"We're walking away from the blues," said Everardo Loyo, director of operations for Santa Monica-based Landmark Restaurant Group, which operates six IHOP franchises in Los Angeles County. "This is a little more inviting and conducive to repeat visits."
Analysts say IHOP's new restaurant design and a new national menu rolled out this week could certainly help the company stave off competition from rivals like Denny's. But IHOP will be hard-pressed to outpace its performance during the last two years.
External Source - For the complete article click here
Source - Los Angeles Daily News
