IHOP Corp. Reports Same-Store Sales Increase of 0.61% for the First Quarter 2005
IHOP Corp. (NYSE:IHP) today announced its system-wide same-store sales increased 0.61% for the quarter ended March 31, 2005.
Julia A. Stewart, IHOP's President and Chief Executive Officer, said, "While same-store sales growth remains positive, we are somewhat disappointed with our performance for the quarter as we believe there is an opportunity for IHOP to drive same-store sales at a higher level. While IHOP would have experienced results closer to the low end of our 2% to 4% growth range excluding certain timing issues during the quarter, we are concerned about overall guest traffic trends. Our goal is to maintain a healthy balance between increased traffic and guest check increases to ensure we remain competitive and present a strong value offering to our guests. However, our sales outlook remains positive for 2005 as we expect to benefit from the addition of a fourth flight of national advertising, the roll out of a new menu and gift card program during the year, as well as a promising line up of promotional offerings slated for the balance of 2005."
IHOP will release first quarter 2005 results on Thursday, April 28, 2005 before the market opens.
IHOP will release first quarter 2005 results on Thursday, April 28, 2005 before the market opens.