As we enter into 2005, the pulse of the quick-service industry is strong and forecasts are upbeat
Political pollsters were out in massive numbers in 2004, but they might have gotten a more accurate glimpse into the mood of America if they had simply consulted a Chinese astrologer.
For we are now entering the Year of the Rooster, described in various texts as “not complicated,' “sociable,' “chiefly characterized by loyalty' and, perhaps most revealingly of all, “completely conservative.'
The National Restaurant Association is tracking excellent comp sales in its Restaurant Performance Index, and the annual IFMA Technomic forecast is for 6 percent growth in limited service restaurant sales in 2005.
Following are 10 trends that might have considerable impact on the actual performance of the industry in the year ahead. Our only caveat is that Chinese astrology takes pain to warn that Rooster “dreams don't always match reality.' Nevertheless, we're still hopeful that 2005 will be a year to crow about.
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The National Restaurant Association is tracking excellent comp sales in its Restaurant Performance Index, and the annual IFMA Technomic forecast is for 6 percent growth in limited service restaurant sales in 2005.
Following are 10 trends that might have considerable impact on the actual performance of the industry in the year ahead. Our only caveat is that Chinese astrology takes pain to warn that Rooster “dreams don't always match reality.' Nevertheless, we're still hopeful that 2005 will be a year to crow about.
External Source - For the complete article click here
