Dining Decisions Driven by Life Stage, Environment and Psychographics
The jury is in: Life stress heavily influences restaurant usage. Fully 43 percent of respondents agree their daily responsibilities can be overwhelming, forcing them to eat out or pick food up to bring home, according to Technomic Inc.'s just-completed 2005 Age Wave study.
The Age Wave study was conducted on behalf of foodservice operators and suppliers to help them better understand consumers.
Taking a closer look, about 53 percent of Generation X (aged 28 to 39) and 52 percent of Generation Y (under 28) believe their responsibilities are overwhelming, compared with only 38 percent of Baby Boomers (40 to 58 year olds) and 25 percent of the Swing generation (59 to 71 year olds). Another eye-opening finding: The Y generation purchase food from restaurants almost once a day on average.
Additionally, Technomic Inc.'s 2005 Age Wave study has identified six segments of the dining population who are motivated to dine for distinct reasons. The following six segments are named according to primary decision-making drivers.
It examines other factors that vary across age segments, such as restaurant usage, attitudes toward healthful eating, takeout usage and impact of technology. To learn more, call Jodie Drury at (312) 876-0004, ext. 238.
About Technomic Inc.
Technomic Inc. provides food and foodservice clients with the research, insights and strategic consulting support they need to enhance their business strategies, decisions and results.
Taking a closer look, about 53 percent of Generation X (aged 28 to 39) and 52 percent of Generation Y (under 28) believe their responsibilities are overwhelming, compared with only 38 percent of Baby Boomers (40 to 58 year olds) and 25 percent of the Swing generation (59 to 71 year olds). Another eye-opening finding: The Y generation purchase food from restaurants almost once a day on average.
Additionally, Technomic Inc.'s 2005 Age Wave study has identified six segments of the dining population who are motivated to dine for distinct reasons. The following six segments are named according to primary decision-making drivers.
Segment Visits What most drives the dining decision?
per
month
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Live for Todays Strongly agree: "I deserve to eat out at
29 restaurants as often as I want."
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Out of Timers Strongly agree: "My daily responsibilities
can be overwhelming, forcing me to eat out
26 or pick food up to bring home."
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Dues Payers Strongly agree: "Eating out at a sit-down
23 restaurant is a special treat."
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Value Hunters Strongly disagree: "Restaurant portion sizes
21 are too large and should be made smaller."
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Microwavers 18 Strongly disagree: "I really enjoy cooking."
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Old Schoolers 15 Strongly agree: "I really enjoy cooking."
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It examines other factors that vary across age segments, such as restaurant usage, attitudes toward healthful eating, takeout usage and impact of technology. To learn more, call Jodie Drury at (312) 876-0004, ext. 238.
About Technomic Inc.
Technomic Inc. provides food and foodservice clients with the research, insights and strategic consulting support they need to enhance their business strategies, decisions and results.
