10 Extra Touches That Make Restaurants Competitive for Group Dining - By Kate Kennedy

For restaurant owners, it's no longer just about serving great food — it's about curating memorable experiences that keep large groups coming back. Let's explore some extra touches that can make restaurants more competitive for group dining.

Oct 5, 2023 - 10:08
10 Extra Touches That Make Restaurants Competitive for Group Dining - By Kate Kennedy

When it comes to dining out, a growing number of patrons are searching for venues that can accommodate group outings, be it for corporate events, family gatherings, or friendly get-togethers. For restaurant owners, it’s no longer just about serving great food — it’s about curating memorable experiences that keep large groups coming back. Let’s explore some extra touches that can make restaurants more competitive for group dining.

1. Personalized Menus

Group dining often means a diverse range of palates and preferences. Why not offer personalized menus for group events? A menu tailored to the group’s tastes and dietary needs shows thoughtfulness and ensures everyone can enjoy a meal.

2. Versatile Seating Arrangements

Fixed seating might work for day-to-day diners, but for groups, flexibility is critical. Investing in versatile furniture that can be easily rearranged, combined, or separated allows groups to customize their seating, making the space feel more intimate and tailored to their needs.

3. Special Event Packages

Packages can simplify the decision-making process for group organizers. Offering packages with a set per-person price, including appetizers, mains, desserts, and drinks, can streamline budgeting and planning. Don’t forget to throw in some unique offerings, such as wine tasting or chef’s table experiences.

4. Interactive Dining Experiences

Think beyond the plate. Engaging activities like DIY pizza-making, sushi rolling classes, or cocktail mixology sessions can provide a fun twist to group dining. These keep guests entertained and offer a unique dining experience they’ll talk about for months.

5. Dedicated Event Coordinators

A staff member dedicated to handling group reservations and events can make a difference. This professional can coordinate with the party planner, ensuring that all details – from menu selections to seating arrangements – are cared for seamlessly.

6. Tech-Ready Facilities

Especially for corporate events, being equipped with modern tech amenities such as Wi-Fi, projectors, and sound systems can be a game-changer. It reassures event organizers that presentations or slideshows can be executed without a hitch.

7. Exclusive Deals with Local Businesses

Consider partnering with local attractions, theaters, or event spaces. Offering group packages that include dining and activity can be an attractive option for organizers looking for an entire evening’s entertainment.

8. Feedback Loops

After hosting a group, seek feedback. Not only does this show you value their opinions, but it also helps you identify areas of improvement. Regular feedback ensures you’re consistently upping your game and competing in the group dining sector.

9. Seasonal Themes and Menus

Keep things fresh by introducing seasonal themes and menus. Whether it’s a winter wonderland complete with hearty dishes or a summer fiesta with tropical cocktails, themed evenings can be a hit with groups looking for something different.

10. Loyalty Programs for Groups

Reward groups that keep coming back. Offer loyalty programs that give discounts or perks for repeat bookings. This encourages groups to return and fosters a sense of belonging and appreciation.

Take the Next Step to Compete in the Market

In today’s competitive restaurant industry, it’s crucial to stand out, especially when attracting group diners. By implementing these extra touches, you’re ensuring a memorable experience for your guests and setting your establishment apart as the go-to destination for group dining.

Want to learn more about Tripleseat to ensure a smooth, enjoyable, and unique dining experience at your restaurant? Schedule a convenient time to learn more about how this modern event management technology can make your restaurant the top choice for any group outing.