Starbucks slows its music plans
Coffee giant opts to take time before installing CD burning systems
Starbucks Corp. is taking longer than expected to introduce music CD burners to its coffee outlets because of design challenges and the high stakes of putting Starbucks' cafes into the music business.
Starbucks was hot on its new music service back in March, announcing it would install CD burners in 2,500 stores within two years, allowing customers to create their own CDs. Seattle stores were slated to get the service in April. Then it was August.
Now the program is more modestly being described as a test. After a six-month delay, 10 Seattle stores will begin offering the music service this fall, followed by a similar test-marketing effort in Austin, Texas. No other openings are ready for announcement.
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Starbucks was hot on its new music service back in March, announcing it would install CD burners in 2,500 stores within two years, allowing customers to create their own CDs. Seattle stores were slated to get the service in April. Then it was August.
Now the program is more modestly being described as a test. After a six-month delay, 10 Seattle stores will begin offering the music service this fall, followed by a similar test-marketing effort in Austin, Texas. No other openings are ready for announcement.
External Source - For the complete article click here
