World Food Travel Association Launches Global Culinary Attache Network
The program was loosely inspired by celebrity chef Jamie Oliver's Food Revolution, which sought to spread awareness about healthy eating to communities all around the world.
Today the World Food Travel Association (WFTA) announced the launch of its Culinary Attaché network, which seeks to spread awareness about the importance of preserving and promoting local culinary cultures to communities all around the world. The program was loosely inspired by celebrity chef Jamie Oliver's Food Revolution, which sought to spread awareness about healthy eating to communities all around the world.
"The Culinary Attaché network is designed to help make a positive impact on local economies and communities by empowering passionate locals to leverage their own local culinary cultures," said WFTA Executive Director Erik Wolf.
At its core, our Culinary Attaché Network will benefit culinary destinations by:
- Helping to create a stronger sense of place, thereby boosting visitor arrivals
- Increasing a destination's brand equity
- Generating export demand for an area's food and beverage products
- Creating new jobs in tourism and hospitality businesses
The Culinary Attaché network also helps the WFTA to spread its reach across the globe, while bringing news from the far corners of our planet back to the Association.
The attaché network complements the WFTA's existing Ambassador program, which is comprised of official representatives of the Association in different countries around the world. Attachés are informal supporters with minimal requirements and commitment. Interested individuals can learn more here about the program and its benefits. Applications are accepted from anyone 18 years or older, anywhere in the world. Terms and conditions apply.
