Panera Launches Drive-Thru Pick-Up Nationwide

Today, Panera announces the nationwide launch of Drive-Thru Pick-Up, combining the ease of the digital ordering experience with the comfort and convenience of the drive-thru window. Guests can now choose the Drive-Thru Pick-Up option when ordering ahead on the Panera app or website to get their favorite Panera order at the Drive-Thru without leaving their vehicle. To celebrate the national launch, starting tomorrow, June 1 through June 30, any MyPanera member ordering Drive-Thru Pick-Up will receive $5 off any order of $15 or more by using code 5OFFDTPICKUP at checkout.

Digital sales at Panera represent more than 50 percent of total system sales, and with more than three million average transactions each week from digital channels including the app, kiosk and web. Panera guests continue to seek their favorite soups, salads, sandwiches and more with the increased convenience, customization, speed and ease that the digital experience enables. Panera bakery-cafes featuring Drive-Thru Pick-Up will still offer the traditional Drive-Thru experience with the ability to order at the Drive-Thru screen. With Drive-Thru Pick-Up, guests who order ahead can simply announce their name at the speaker and pull ahead to the window - which allows for an even faster and more convenient way to pick up their order.

“Panera pioneered the idea of digital ordering in the restaurant industry, and for years, our guests have loved the option to order ahead and pick their items up on the Rapid Pick-Up^® shelf,” said Chris Correnti, SVP, Channels and Guest Experience, Panera Bread. “Now we’re extending that convenience to the drive-thru, giving our guests another fast and convenient way to get their favorite Panera meal.”

To take advantage of the $5 off $15 Drive-Thru Pick-Up deal in June, guests need to be a member of MyPanera, Panera’s free loyalty program where members earn tailored rewards, get surprise special offers, receive a birthday reward and more.