Nathan's Famous Announces New Franchise Sales Strategy Targeting Current or Former Restaurant Owners

Nathan's Famous, Inc. recognizes that many restaurant owners were forced to close during the COVID pandemic and those that survived still struggle to meet pre-pandemic sales goals. With that understanding, today it announces the launch of a new franchise sales initiative aimed specifically at these struggling restaurant owners, offering to cost-effectively convert their location into a Nathan’s Famous.

"The COVID pandemic was hard on all of us, but especially for small business owners and restaurant owners who were forced to close due to restrictions or stretch resources to make up for lost sales any way they could," states Phil McCann, Vice President of Marketing. "The unfortunate reality was that many couldn’t, and those that made it through are still struggling today. Our goal is to give these restaurant owners a brand that has more than 100 years of recognition packaged in a quick, easy-to-open strategy aimed at driving revenue fast."

For a limited time, the brand is offering potential franchisees a 50 percent reduced franchise fee if they commit to converting their shuttered or currently open restaurant location to a Nathan’s Famous. The conversion program offers flexibility across restaurant design, equipment and infrastructure, often using the restaurant’s current arrangement, to save costs and open quickly. Potential franchisees that sign up for the conversion program can also take advantage of additional revenue opportunities through the Nathan’s Famous ghost kitchen brands, Arthur Treacher’s and Wings of New York.