Late night is latest fast-food battleground
As both spare time and 9-to-5 workdays become increasingly scarce, many Americans are hitting their favorite fast-food restaurants late at night or early in the morning.
In the past year, McDonald's, Burger King and others have stepped up efforts to extend their hours in an attempt to wring more profits from existing real estate in the saturated U.S. market. The moves follow a pattern set by Wendy's and Taco Bell, among the first to cash in on the trend in the mid-1990s.
Today, about 72 percent of fast-food meals are taken away from restaurants, according to research firm NPD Group. Many customers are grabbing those meals beyond the traditional 5 to 7 p.m. dinner hours, using the drive-through as a substitute for their own refrigerator.
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Today, about 72 percent of fast-food meals are taken away from restaurants, according to research firm NPD Group. Many customers are grabbing those meals beyond the traditional 5 to 7 p.m. dinner hours, using the drive-through as a substitute for their own refrigerator.
External Source - For the complete article click here
