American Express and Resy Launch - Order In, Help Out Campaign - to Boost Restaurant Takeout Sales

New American Express research estimates that ordering takeout contributes more than $700 Million a day on average to the small, independent restaurant economy

Feb 1, 2021 - 20:07
American Express and Resy Launch - Order In, Help Out Campaign - to Boost Restaurant Takeout Sales

American Express (NYSE: AXP) and Resy today launched a national campaign with a simple message: Order In, Help Out. As part of the Order In, Help Out campaign American Express and Resy are rallying consumers across social media to make #TakeoutTuesday a weekly occurrence. In addition, to help encourage Card Members to order out, American Express is introducing new dining offers on many of its cards.

With more than half of restaurant owners in the U.S. seriously considering closing for good because of the pandemic, American Express and Resy are working to raise awareness about the positive impact of ordering takeout. According to the American Express Independent Restaurant Insight Study, 89% of small, independent restaurant owners say they depend on takeout orders to stay afloat. The study also estimated that the simple act of ordering takeout can generate, on average, more than $700 million in daily sales for the industry1.

“We all miss our favorite local restaurants – the places where we’ve shared meals with family, celebrated special occasions with friends and relied on for late night cravings. As those experiences have been put on hold, the survival of our favorite places are in jeopardy,” said Elizabeth Rutledge, Chief Marketing Officer, American Express. “With Order In, Help Out, we hope to inspire people to help keep our local restaurants in business, especially during the winter months, one of the slowest and toughest times of the year.”

"It's not just dinner,” said Karen Akunowicz, chef and owner of Fox & The Knife in Boston. “When customers order takeout from an independent restaurant, they are truly helping to keep the doors open and lights on, keeping folks employed and keeping their community and the businesses that make it unique thriving. The impact is far greater than a meal, and they have the ability to deeply affect the lives of those around them.”

#TAKEOUTTUESDAY

By ordering takeout on Tuesdays, one of the slowest days of the week for restaurants, consumers can help make a difference by sharing their takeout orders from local restaurants in their community. The companies created a hub of takeout inspiration at Resy.com/Takeout, where people can find a collection of stories and guides to help inspire their dining decisions. Consumers can also learn about independent restaurants near them on the hub or discover American Express accepting restaurants by visiting the Shop Small Map. Any restaurant can participate in the campaign by tapping into Resy and American Express’ downloadable Takeout Toolkits, which include assets like printable posters, social stickers and more at AmericanExpress.com/ShopSmall and Resyos.com/takeout. Resy toolkit will be available starting February 17, 2021.

"Being able to expand into takeout and delivery has helped our business immensely during the pandemic," said Kim Hoang, Owner of Di An Di in Brooklyn, New York. "Our takeout business has allowed us to grow our customer base and feed even more people during this difficult time. Our neighbors and regulars who used to dine in with us have continued to support us through takeout orders and we are so grateful for them."

NEW DINING OFFERS FOR CARD MEMBERS

Now through December 31, 2021, eligible2 Delta SkyMiles®, Hilton Honors® and Marriott Bonvoy™ American Express Card Members can enroll in an offer to earn up to $220 in statement credits3 at U.S. restaurants, after they dine in or take out. To learn more and for complete offer terms, visit here. Additionally, U.S. Green Card Members are already able to earn 3X Membership Rewards points and U.S. Gold Card Members can earn 4X points on restaurants including takeout and delivery. Terms apply.

SUPPORTING RESTAURANTS YEAR ROUND

Order In, Help Out is an extension of American Express’ Shop Small effort, a global movement to spotlight and support small businesses. Recognizing the impacts of COVID-19 on independent restaurants across the country, American Express has made several commitments to support restaurants since the beginning of the pandemic, including COVID-safe, heated outdoor experiences like The Yurt Villages for American Express Card Members, and American Express Winter Patios in partnership with Major Food Group. To aid the restaurant industry, Resy is providing 100% relief on all Resy fees and billing through June 30, 2021 and was the first reservation platform to introduce fee relief, in early March 2020.

AMERICAN EXPRESS INDEPENDENT RESTAURANT INSIGHT STUDY METHODOLOGY

The American Express Independent Restaurant Insight Study was conducted by Teneo on behalf of American Express. Consumer data is based on a survey of 1,004 Americans who visited a restaurant 2+ times a month before the COVID-19 pandemic. The anonymous survey was conducted online January 11-16, 2021. Data was weighted to reflect the demographic composition of the 18+ population of the U.S. based upon gender, age, education, race and region. Restaurant owner data is based on an online study conducted among a sample of 500 respondents who are owners/managers/directors/CEO/etc. of an independently owned restaurant with fewer than 50 employees across all locations. The anonymous survey was conducted online January 8-18, 2021.

Location: U.S.

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1 Estimate is based on average takeout sales as reported by restaurant owners surveyed and the total number of small restaurants in the US as reported by the Bureau of Labor Statistics and the National Restaurant Association.

2 Must be an eligible Delta SkyMiles or Hilton Honors or Marriott Bonvoy American Express Card Member as of January 1, 2021. Additional limitations apply for Marriott Bonvoy American Express Card Members.

3 Delta SkyMiles Amex Offers:

Up to $110 in dining statement credits: Delta SkyMiles® Gold American Express Card Members can receive $10 back per month (up to 11 times).

Up to $165 in dining statement credits: Delta SkyMiles® Platinum American Express Card Members can receive $15 back per month (up to 11 times).

Up to $220 in dining statement credits: Delta SkyMiles® Reserve American Express Card Members can receive $20 back per month (up to 11 times).

Hilton Honors “Score More on Dining” Amex Offers:

Up to $55 in dining statement credits: Hilton Honors American Express Card Members can receive $5 back per month (up to 11 times).

Up to $110 in dining statement credits: Hilton Honors American Express Surpass® Card Members can receive $10 back per month (up to 11 times).

Up to $220 in dining statement credits: Hilton Honors American Express Aspire Card Members can receive $20 back per month (up to 11 times).

Marriott Bonvoy Amex Offers:

Up to $110 in dining statement credits: Marriott Bonvoy American Express Card Members can receive $10 back per month (up to 11 times).

Up to $220 in dining statement credits: Marriott Bonvoy Brilliantä American Express Card Members can receive $20 back per month (up to 11 times).