Umami Burger Continues Global Expansion With First Middle East Location in Doha, Qatar

sbe announces the opening of the first of five Umami Burger locations in the Middle East, in Doha, marking its 28th location for the brand. Umami Burger has partnered with Innovation Lab Qatar Group for this project. The restaurant, which will initially open with a temporary "delivery only" model, is designed by Interprogetti Interior Design and Fit Out featuring indoor and outdoor seating within the 138sqm space. 

Sam Nazarian, Founder & CEO of sbe states, "I am extremely proud to bring the Umami brand to Qatar and to partner with Innovation Lab Qatar and the incredible founder/CEO, Mohammed Al Suwaidi. This announcement is part of our strong international growth that will bring the brand to Latin America, Europe, and the Pacific region. Doha is a very important city for sbe, with the opening of the 270 room Mondrian Doha having been a tremendous success."

Mohammed Al Suwaidi, Co-Founder & CEO of Innovation Lab Qatar adds, "I am very excited to venture into this wonderful culinary journey with such a unique brand like Umami. As Qatar is gearing up to host one of the biggest sporting events in the world, the FIFA World Cup in 2022, the country is seeing a rapid growth in the food & beverage industry. This is the perfect time for us to work with a leading international hospitality group like sbe and build a long lasting relationship by bringing a completely new culinary experience to Qatar."

The Doha location is in the center of Msheireb Downtown Doha, walking distance from top attractions such as Souq Waqif, Museum of Islamic Art and the newly opened National Museum of Qatar. Situated between the Mandarin Oriental , Al Wadi Hotel -M Gallery and Park Hyatt Doha.

The menu features Umami favorites such as the Throwback Burger (two burger patties; white cheddar; miso-mustard; dill pickles; minced onions and Umami ketchup); Sunny Side (crispy turkey bacon, sunny side-up egg; crispy potatoes; garlic mayo; umami ketchup; white cheddar and grilled onions), additionally this location will debut new mouthwatering desserts such as Orange Poppyseed & Strawberry Shortcake, topped with fresh whipped cream. The menu will also highlight non-alcoholic beverages such as mojitos, and a pina colada.

This announcement comes off the heels of Umami Burger's New York City expansion into a midtown ghost kitchen space operated by C3, a subsidiary of global lifestyle and hospitality company sbe. In the coming months the Umami brand will introduce additional concepts in New York City including a full service concept in the heart of NYC's Midtown and the other within Citizens' Food Hall in collaboration with Brookfield Properties and C3. Citizens will feature two full-service restaurants, multiple bars and a fast-casual market hall.

Umami Burger plans to hire 35 employees with this opening and will be looking for additional staff as locations continue to open. The Doha location will be open from 9:00AM to 10:00PM on Sunday through Wednesday, from 9:00AM - 11:00PM on Thursday and Saturday, on Friday from 12:00PM - 11:00 PM. Upon opening, Umami Burger will be delivery online via FOODYS.