Tim Hortons U.S. Announces Changes to Roll Up The Rim To Win in Light of Current Public Health Environment

Tim Hortons U.S. announced changes to its Roll Up The Rim To Win promotion running from March 11 to April 7, 2020.

Tim Hortons is eliminating paper Roll Up The Rim cups due to the current public health environment and redistributing over 1 million prizes to the digital Roll Up The Rim promotion.

Tim Hortons is making this decision in the best interests of guests, restaurant owners and team members. Tim Hortons does not believe it’s the right time for team members in restaurants to collect rolled up tabs that have been in people’s mouths during this current public health environment.

Tim Hortons recognizes that some guests will miss the excitement of rolling up the paper cups, even for good reason given the current public health environment. This is why Tim Hortons has made the digital promotion even more exciting with over 1 million prizes.

Tim Hortons is working with its sustainability team to responsibly collect all of the paper Roll Up The Rim cups to ensure they are appropriately recycled.

Over 1 Million Prizes to Be Won in the Tim Hortons App or at rolluptherimtowin.com

Tim Hortons is redistributing all prizes currently under the rims of Roll Up The Rim cups – all major prizes including $1,000 pre-paid gift cards, free coffee for a year, and $50 Tim Cards can now be won through the digital Roll Up The Rim promotion that runs for the entire four-week period.

Tims Rewards members will earn a digital roll when they scan their Tims Rewards loyalty card or app when purchasing a medium, large, or extra-large hot beverage during the four weeks of the promotion.

Anyone can sign up for the Tims Rewards loyalty program by downloading the app, creating an account and providing your email address. Unregistered Tims Rewards members have until April 21 to register their card and reveal their digital rolls.