sbe today announced its world-renowned premium burger brand, Umami Burger, is opening its sixth Japanese location – marking a meteoric rise in one of the world's most sophisticated markets. The new location in Tokyo's Grandberry Park in Machida is the fifth Umami Burger to open in Tokyo and comes on the heels of opening of the brand's first location in Japan's second largest city, Osaka, this past September. The Japanese expansion is part of sbe's recent commitment to open four additional locations in Japan by 2020 and more than 100 Umami Burger restaurants across the globe in the next seven years.
"The global growth of Umami Burger has been nothing short of amazing," said sbe Founder & CEO Sam Nazarian. "The fact that Umami Burger has been overwhelmingly embraced by the discerning taste of the Japanese consumer is a testament to the quality, innovation and, most importantly, delicious nature of the brand. It has been an honor to work with our Japanese partners Tatsuhiro Kaiho and his team led by Paul Medeiros on building the Umami Burger brand in Japan."
"Umami Burger has been a resounding success in Japan and we're proud to continue our momentum by opening this sixth location," said CEO of Umami Burger Japan Tatsuhiro Kaiho. "I'd like to thank Sam Nazarian and the entire Umami team for their continuous support and an incredible first year."
Located at the Grandberry Park Central Court first floor, Umami Burger at Grandberry Park will offer the traditional Umami Burger menu along with two all-new specialties, including the pulled pork "Limited Burger" and vanilla, strawberry and chocolate "Fancy Milkshakes." Umami Burger at Grandberry Park in Machida is located at the Grandberry Park Central Court 1st Floor, G111, 3-4-1 Tsuruma, Minami-Machida, Tokyo, Japan 194-0004.
With this opening, Umami Burger currently has more than 28 locations globally, including 18 U.S. locations in major cities including New York, Los Angeles and Chicago, in addition to restaurants in Tokyo and Osaka, Japan, Nassau, Bahamas, Mexico City, Querétaro, and Pueblas, Mexico. As part of the next phase of Umami Burger's rapid global growth, the brand plans to open new restaurants throughout the Middle East, Latin America, Europe, and the Pacific region.
sbe recently announced plans to open its second New York City Umami Burger location in 2020 at the newly renovated Le Méridien New York on the iconic 57th Street. The Umami Prime space, with over 4,900 square feet, will be designed by award winning interior designer David Rockwell and offers direct access to 57th Street. The space will hold over 130 seats.
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