Georgia Franchise Group (GFG), the Atlanta-based franchisor, announced today that it has acquired Crazy Dough's Pizza of Boston, Mass. The acquisition of this award-winning artisan pizza concept signals a new beginning for the brand, including a new store design, logo, website, crazy-good menu items, and expansion into the Atlanta market with a new franchise program.
Elements of the rebrand are centered around the award-winning dough, which is produced by Atlanta-based H & F Bread Co. and delivered fresh to stores daily. The brand was acquired less than a year ago by GFG, which retained creative agency, Pollen Brands, to help create a brand vision centered around the pizza crust and artisan slice bar concept. "We redesigned the logo to feature a slice of pizza surrounded by grill marks, representing the unique way the crust is prepared and served to our customers," says Todd Broaderick, President of GFG. "The red swirl represents our commitment to serving only premium ingredients on our crazy and zany-good gourmet masterpieces."
Crazy Dough's will grand open its newest store in Buford, GA, located at 3730 Buford Drive Suite 400, Buford, GA 30519, on June 19, 2019. Grand opening festivities include free pizza slices for guests from 12-2pm and a ribbon cutting ceremony with the Gwinnett County Chamber at 11:30am. GFG's charity of choice, Atlanta Mission, will be on hand to talk about their work with Atlanta's homeless population.
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