FAT (Fresh. Authentic. Tasty.) Brands Inc. (NASDAQ: FAT), parent company of Fatburger announced today the opening of a Fatburger location, returning the brand to the China World Mall in Beijing, China in the mall’s newly renovated food court. In partnership with Bloomfield Pty. Ltd., this Fatburger location opens its doors to the public today, further expanding the international reach of the brand.
Hollywood's iconic Fatburger is best known for its mouthwatering, juicy burgers made famous by founder Lovie Yancey in Los Angeles more than 70 years ago. Each Fatburger is made-to-order with traditional fixings and delicious add-on items such as bacon, onion rings, cheese or egg. This opening marks the 5th location for the brand in China and will expand upon Fatburger’s signature menu through an on-site brewery to complement the classic menu with beer pairings.
“We have seen great success from our locations in Beijing and Shanghai and are thrilled to increase our presence throughout the region with this latest opening at China World in partnership with Bloomfield Pty. Ltd.,” said Andy Wiederhorn, CEO of FAT Brands. “We look forward to bringing our all-American fare to consumers throughout China, with additional expansion planned in the coming years.”
The new Fatburger location will be open 7 days a week, 11 a.m. to 9 p.m. at the China World Mall, located at 1 Jianguomen Outer St, JianWai DaJie, Chaoyang Qu, Beijing Shi, China.
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