FAT (Fresh. Authentic. Tasty.) Brands Inc. (NASDAQ: FAT), parent company of Fatburger, The Last Great Hamburger Stand™, is proud to declare that its iconic brand, Fatburger, will remain Fatburger. On March 27, the brand announced its 'official' rebrand as Skinnyburger in honor of April Fools and the beloved bun-less menu item. To celebrate the grand return of Fatburger, all delivery via Postmates will be free one-day only, April 2. Further, all delivery and online platforms will return to the classic Fatburger theme.
Hollywood's iconic Fatburger is best known for its mouthwatering, juicy burgers made famous by founder Lovie Yancey in Los Angeles more than 70 years ago. Each burger is made-to-order with traditional toppings along with delicious add-ons including bacon, egg, chili, and onion rings. In addition to their iconic burgers, Fatburger offers perfectly crisp fries and hand-scooped milkshakes.
"We are indebted to our fans for so passionately joining in on the joke this past week. Reactions to our announcement were strong, and we had a lot of fun," said Thayer Wiederhorn, Chief Marketing Officer of FAT Brands. "Fatburger loyalty runs deep for a simple reason - our food is delicious, and we've made it the same way since Lovie Yancey back in the forties. That won't change anytime soon."
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