Captain D's announced today the signing of two franchise development agreements that will expand its footprint in key target markets throughout the Southeast, as well as mark the brand's entry into the South Florida market. This surge in franchise development is a reflection of the brand's aggressive growth strategy and is fueled by the ongoing success Captain D's has experienced over the past several years. This success coupled with the rollout of a new royalty incentive program earlier this year has continued to attract experienced multi-unit operators interested in joining the growing brand.
As part of this development, Captain D's entry in South Florida will be spearheaded by new franchisee Josh Royal, president of Harborside Holdings Corporation. Royal has signed an agreement to open three new locations throughout the region, specifically targeting Belle Glade, Riviera Beach and Lehigh Acres, with the first location slated to open in late 2019. Royal and his family have extensive experience in the restaurant industry, and in addition to their agreement with Captain D's, they currently operate 10 Popeye's locations throughout the South Florida market and have previously owned Burger King franchises.
"Captain D's unparalleled support system and outstanding corporate team made it the obvious choice for us when we decided it was time to diversify our portfolio. Much of the brand's growth over the past several years has been fueled by existing franchisees, which speaks volumes to how the company goes above and beyond to ensure their operators succeed," said Josh Royal. "South Florida is a booming market with unlimited potential for success, and we look forward to bringing the Captain D's brand to this thriving community."
Captain D's also signed a franchise development agreement with NFL retiree Donnell Thompson, who will bring a new location to Fayetteville, North Carolina in late 2019. After a 10-year career playing defensive end for the Indianapolis Colts, Thompson retired from the NFL and began his career in the restaurant industry. He brings more than 20 years experience in the quick service and fast casual segment, and currently owns and operates several Denny's restaurants throughout North Carolina, South Carolina and Georgia.
"Through my experience as a Denny's franchise owner, I've learned that serving affordable, high-quality products in a warm and welcoming environment is the key to keeping customers coming back for more. When I was introduced to the Captain D's brand, it was immediately apparent that the company shared my commitment to guest-centric values, and I knew it was the perfect fit," said Donnell Thompson. "I'm excited to add one of the strongest fast casual concepts today to my portfolio and help grow Captain D's presence in North Carolina."
Coupled with its ongoing menu innovation, Captain D's credits its new restaurant beach design with contributing to the brand's ongoing strong performance. To date, nearly 80 percent of all restaurants have been reimaged to the brand's new vibrant, coastal design. With these efforts, Captain D's has remained true to what it does best — serving high-quality seafood with warm hospitality at an affordable price in a welcoming atmosphere.
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